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Best Ecommerce Payment Platform | DeWinter Marketing & PR USA

Ecommerce Series: Best Ecommerce Payment Platform For Your Website

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As part of our informational series on ecommerce for websites, we’re focusing on the last piece of the puzzle: i.e., what we consider to be the best ecommerce payment platform that ties to your online store offerings.

Whether you’re using Woo Commerce tied to a WordPress website, or Shopify, there’s one ecommerce payment platform that stands head and shoulders above the rest. That would be the STRIPE ecommerce payment platform.

There are many reasons why we consider STRIPE to be the best ecommerce payment gateway, and we’ll cover those below.

What Is Stripe?

Stripe is an ecommerce payment system / platform that offers a wide range of features and functions including:

  • Customizable customer check-out process
  • Invoicing
  • Subscriptions
  • Fraud prevention functionality

Stripe Pros And Cons: There’s A Lot To LIKE

There’s truly a lot to like with the Stripe payment processing system:

  • Developer-friendly Tools: Stripe makes a website / ecommerce developer’s life easier because it has a well-documented Application Program Interface (API). The Stripe API facilitates a faster, more streamlined process for developing custom payment systems tailored to the specific needs or buying cycle of specific businesses or non-profits.
  • Global Payment Processing: Stripe is particularly useful for businesses & organizations that need to process payments from multiple countries. Stripe facilitates international transactions in 2 ways: 1) It supports payments in more than 135 different types of currencies, and 2) It’s available for use in multiple countries.
  • Powerful Integration With Ecommerce Platforms: One of the main reasons why website developers love Stripe is that it’s designed to integrate seamlessly with many ecommerce platforms, a multitude of website builders, and business tools. Stripe’s ability to integrate with so many different website technologies helps simplify the setup of ecommerce payment processing tied to a website / online store.
  • Easy-to-understand, Predictable Pricing: Another benefit of Stripe is that you know what you’ll be paying to use this ecommerce payment system. At the time this blog is being published, Stripe’s pricing is 2.9% of the cost of the transaction plus 30 cents per domestic transaction. And there are no monthly subscriptions to pay.
  • Recurring Billing Capabilities: For subscription-based businesses, Stripe can easily automate recurring payments.
  • Reliable Infrastructure: Stripe has a stable & robust platform that’s known for its reliability. Downtime & outages on the platform are minimal.
  • Strong Security & Fraud Prevention: It’s an unfortunate reality that cyber-crime & theft is at an all-time high these days. To mitigate this, Stripe offers strong security features including advanced fraud detection, secure authentication to protect businesses & customers, and more.

Stripe Pros And Cons: Some NEGATIVES To Consider

As with any tech platform, there are pros & cons. Some potential negatives associated with the Stripe ecommerce payment platform are:

  • Technical Complexity: Stripe offers a lot of great features to facilitate ecommerce payment processing – including the ability to customize the payment experience. With those robust capabilities, Stripe can be daunting for non-technical beginners. To truly take advantage of the power of this ecommerce payment system, business owners or non-profit leaders will need to work with a reputable website development expert to properly set up Stripe payment processing.
  • Possible Account Holds or Suspensions: Stripe has some policies for potential account holds or suspensions for certain types of business. For example, Stripe can sometimes place account holds or suspend accounts quickly – particularly for businesses with higher-risk transactions.
  • Limited Customer Support Options: Some Stripe users have posted that customer support options are limited, especially for DIYers, compared to some other payment platforms. This is another reason why those using Stripe will need to have a reliable web developer or website development team that’s proficient in the set-up, use, and maintenance of Stripe.
  • A Focus on Online Payments Vs. In-Person Payments: Stripe’s focus is more on providing functionality for payments received online vs. in-person payments from customers. Stripe does offer in-person payment processing but Stripe’s offerings for in-person payments are not as strong as payment systems designed for in-person processing for retail product & service payments.

What Business or Nonprofit Scenarios Are the Best Fit for the Stripe Ecommerce Payment Platform?

While Stripe has payment processing abilities for in-person transactions, it’s “sweet spot” is really for transactions that take place online.

Summary: There are many Stripe pros and cons that affect businesses & non-profits in different ways. The simplest way to determine if Stripe is the right ecommerce payment platform is to look at the number of transactions conducted online vs in person.

If the business or non-profit mostly processes payments online, then Stripe is a worthy contender.

If the business or non-profit most processes payments in person, then there are other payment systems more suited for in-person payments from customers.

Need help with developing or refreshing your ecommerce presence or an online store? Contact DeWinter Marketing & PR for help.

Courtney DeWinter is the president & founder of Denver-based DeWinter Marketing & PR in Denver, Colorado. She is a marketing & PR consultant with 25+ years of experience in branding, marketing, public relations, websites & journalism.

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