The recent holiday season of 2021 provides an opportunity to cover the best PR campaign that’s been running for decades and is still going strong: the NORAD Santa Tracker PR Program. This highly successful PR program has generated worldwide goodwill…
Marketing messaging basics are the cornerstone of communicating about your company, your products, or services…yet this area of marketing often is overlooked by small business owners. On a fundamental level, if you can’t clearly communicate who you are, what you…
When it comes to affordable ways to get visibility, press releases & publicity emerge as a powerful strategy. But there are press release basics that must be followed for this strategy to be effective. What Is A Press Release? A…
If you’re looking for an effective, affordable way to engage with prospects, email marketing basics are a great place to start. Email marketing offers so many benefits, and it typically costs about $20 a month – which makes it a…
In the world of marketing & promoting products or services, there is no room for inaccurate prospect targeting. However, I continue to find egregious examples of sloppy prospect targeting, including multiple instances of this in the past month alone. Regardless…
When developing a website for your business, there are WordPress website basics that need to be followed that will help ensure your website is successful, provides a great user experience, and generates leads. This expert article covers some of the…
This business blogging basics article will help you understand why your business needs a blog & how to correctly deploy business blogging so it truly helps your business. What is Business Blogging? Blogs can be an entire website featuring a…
When you learn about – and deploy – content marketing basics, you’ll be doing your website and your business a big favor. Content marketing helps your business in the following ways: It helps your website maintain its position or rise…
When it comes to deploying Search Engine Optimization (SEO) for your website, SEO basics are where you start. Before you move on to other tactics for helping your website rise in the search rankings, you have to address the fundamentals…
When it comes to developing a marketing plan, there are tried-and-true marketing plan basics that should be followed – if you want a marketing plan that truly does your business some good. We at DeWinter Marketing & PR have been…
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