Online reviews are an important part of the buying cycle for most consumers these days – but a negative review, let alone a fake negative review, can really hurt a business or nonprofit. This case study outlines a situation that…
In our internet-centric world, business owners & managers must attend to online reputation management basics as part of your digital presence. What Is Online Reputation Management? Online reputation management involves the process or managing the public perception of a business,…
When you’re running a business or non-profit, it’s important to deploy PR crisis management basics in advance of a crisis. In doing this, you’ll be ready to handle PR, media inquiries, and customer concerns to navigate a PR crisis with…
While most folks think that the design process is the most interesting part of developing or refreshing a website, web hosting basics & best practices are some of the most important “foundational” elements of a website development process. In simple…
When business owners think about logo color palette basics, they may think, “They’re just colors. What’s the big deal?” But the choice of the color palette for your logo affects the psychology of your brand, resonance with prospects and customers,…
When The Eagles released the song “Take It Easy” in 1972, there was a reference in the lyrics to a tiny town in Arizona with less than 10,000 residents. The Winslow Arizona Eagles song put that tiny town on the…
When The Eagles released the song “Take It Easy” in 1972, there was a reference in the lyrics to a tiny town in Arizona with less than 10,000 residents. The Winslow Arizona Eagles song put that tiny town on the…
When you apply website content mapping basics & best practices to your business or non-profit website, you’re doing your prospective customers a favor, along with your own organization. Developing a content map that is both strategic & practical helps ensure…
When we work with business & non-profit clients, we typically find that they don’t know how to research competitors & use that important data to fine-tune their own marketing efforts. This is a shame because fast-track, guerrilla competitor research typically…
One of the most important tasks that will help your website show up higher in website searches is deploy SERP basics as a part of your website’s Search Engine Optimization (SEO) strategy. When you develop and optimize a website to…
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