This month's DeWinter Marketing Rant deals with Direct Marketing Mistakes that could easily have been avoided, with some common sense and thought. In the past 2 months, I've received two unsolicited mailings that violated every 101-level best practice related to…
I’ve covered a lot of Marketing RAVES lately: now I’m covering one of the biggest marketing gaffes of the year which was completely avoidable: the H&M Monkey Shirt scandal. Here’s what happened: Marketers & product developers at H&M, an international…
While many people watch the Super Bowl for the football, those of us in marketing watch the commercials so we can offer a perspective on the best Super Bowl Commercial - in this case, for 2018. Plenty of the Super…
One of the great marketing videos of 2017 was produced for a New Zealand police department, and this video ROCKS, when it comes to challenging people to consider becoming a police officer. Instead of a boring scene with an officer…
DeWinter Marketing Raves & Rants: Stovetop Stuffing Campaign -Thanksgiving 2017 In the realm of truly great marketing campaigns, Stovetop Stuffing gets the prize for 2017, with an incredible marketing campaign that generated a TON of publicity, social media buzz, and…
Information to make a wise decision when hiring a marketing agency When businesses, organizations, or non-profits are thinking about hiring a marketing agency, it’s potentially one of the most important decisions you’ll make. The right marketing agency will enhance your…
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