In the world of marketing & promoting products or services, there is no room for inaccurate prospect targeting. However, I continue to find egregious examples of sloppy prospect targeting, including multiple instances of this in the past month alone. Regardless…
When developing a website for your business, there are WordPress website basics that need to be followed that will help ensure your website is successful, provides a great user experience, and generates leads. This expert article covers some of the…
This business blogging basics article will help you understand why your business needs a blog & how to correctly deploy business blogging so it truly helps your business. What is Business Blogging? Blogs can be an entire website featuring a…
When you learn about – and deploy – content marketing basics, you’ll be doing your website and your business a big favor. Content marketing helps your business in the following ways: It helps your website maintain its position or rise…
When it comes to deploying Search Engine Optimization (SEO) for your website, SEO basics are where you start. Before you move on to other tactics for helping your website rise in the search rankings, you have to address the fundamentals…
When it comes to developing a marketing plan, there are tried-and-true marketing plan basics that should be followed – if you want a marketing plan that truly does your business some good. We at DeWinter Marketing & PR have been…
It’s December 2020 – and the coronavirus is giving way to some significant business mistakes in the pandemic that could truly take a business down. We at DeWinter Marketing have been observing the great strategies some businesses are deploying to…
While many business owners are “just waiting for 2020 to be over,” others are taking advantage of pandemic business opportunities to make sure the year is a productive one. I was struck by this after seeing an ad from Comcast…
While small businesses work to adjust to the new norms dictated by C-19 to survive, one strategy that’s important is to keep marketing but also learn how to save money on marketing in the pandemic. The Number 1 Strategy for…
When the world goes through huge changes fast, those who adapt quickly are the ones who come through: that’s why marketing in the pandemic is critical for small businesses. With that in mind, here are some tips for marketing in…
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