When we work with business & non-profit clients, we typically find that they don’t know how to research competitors & use that important data to fine-tune their own marketing efforts. This is a shame because fast-track, guerrilla competitor research typically…
One of the most important tasks that will help your website show up higher in website searches is deploy SERP basics as a part of your website’s Search Engine Optimization (SEO) strategy. When you develop and optimize a website to…
Whether you’re selling products or services, it’s necessary to deploy market positioning basics & best practices. What Is Market Positioning? Market positioning involves the work involved to create an effective strategy for accurately positioning your product in the market. In…
Last month’s blog covered lead generation basics. This month’s blog covers lead nurturing basics because it’s the next step in the process of turning prospects into paying customers. What Is Lead Nurturing? In the simplest terms, this vital activity is…
Lead generation basics are the lifeblood of any business. Lead generation is a key component in the process of finding prospects (potential customers) who need or want your products or services. One of the main ways to grow your business…
Business owners & managers who follow customer experience basics have a higher potential for growing their businesses than those who don’t. When you take the time to define the customer experience you want to create and then build in the…
Each year in February, we release our monthly marketing tip later in the month because we have a tradition of covering the best ads aired during the Super Bowl. In this blog, we’re assessing the best 2022 Super Bowl ads…
The recent holiday season of 2021 provides an opportunity to cover the best PR campaign that’s been running for decades and is still going strong: the NORAD Santa Tracker PR Program. This highly successful PR program has generated worldwide goodwill…
Marketing messaging basics are the cornerstone of communicating about your company, your products, or services…yet this area of marketing often is overlooked by small business owners. On a fundamental level, if you can’t clearly communicate who you are, what you…
When it comes to affordable ways to get visibility, press releases & publicity emerge as a powerful strategy. But there are press release basics that must be followed for this strategy to be effective. What Is A Press Release? A…
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