When business owners think about logo color palette basics, they may think, “They’re just colors. What’s the big deal?” But the choice of the color palette for your logo affects the psychology of your brand, resonance with prospects and customers,…
When The Eagles released the song “Take It Easy” in 1972, there was a reference in the lyrics to a tiny town in Arizona with less than 10,000 residents. The Winslow Arizona Eagles song put that tiny town on the…
When The Eagles released the song “Take It Easy” in 1972, there was a reference in the lyrics to a tiny town in Arizona with less than 10,000 residents. The Winslow Arizona Eagles song put that tiny town on the…
When you apply website content mapping basics & best practices to your business or non-profit website, you’re doing your prospective customers a favor, along with your own organization. Developing a content map that is both strategic & practical helps ensure…
When we work with business & non-profit clients, we typically find that they don’t know how to research competitors & use that important data to fine-tune their own marketing efforts. This is a shame because fast-track, guerrilla competitor research typically…
One of the most important tasks that will help your website show up higher in website searches is deploy SERP basics as a part of your website’s Search Engine Optimization (SEO) strategy. When you develop and optimize a website to…
Whether you’re selling products or services, it’s necessary to deploy market positioning basics & best practices. What Is Market Positioning? Market positioning involves the work involved to create an effective strategy for accurately positioning your product in the market. In…
Last month’s blog covered lead generation basics. This month’s blog covers lead nurturing basics because it’s the next step in the process of turning prospects into paying customers. What Is Lead Nurturing? In the simplest terms, this vital activity is…
Lead generation basics are the lifeblood of any business. Lead generation is a key component in the process of finding prospects (potential customers) who need or want your products or services. One of the main ways to grow your business…
Business owners & managers who follow customer experience basics have a higher potential for growing their businesses than those who don’t. When you take the time to define the customer experience you want to create and then build in the…
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