By Courtney DeWinter, President, DeWinter Marketing & PR – USA Last updated: Oct. 31, 2026 Hiring an SEO company can be a highly impactful strategy for increasing leads and sales…if you hire a reputable SEO firm. That’s why it’s critically…
Quick Answers What is keyword research? Finding the exact words and phrases your customers use when they search for a business like yours. Why does it matter for a small business? It shows you what content to write and which…
Quick Answer: AI search optimization – also called SEO for AI, AEO, or GEO – is the practice of structuring your website's content so tools like Google AI Overviews, Claude, ChatGPT, and Perplexity can understand it, trust it, and quote…
Advanced SEO sounds intimidating, and for good reason. Once you move past keyword-optimized pages and a solid Google Business Profile, the terrain gets technical fast. Schema markup, crawl budgets, topic clusters, these are real strategies, but they typically require a…
There are now 3 options for how to build a website - with changes occurring weekly and monthly - and a lot of questions about which approach is best. The short answer: the best website platform for your small business…
Here is something most small business owners do not think about until it is too late: every photograph you post on your website carries a legal history. Someone took that photo. Someone owns it. And if you are using that…
If your business depends on customers who live, work, or shop nearby, there's a good chance the first impression they get of you isn't a handshake or a storefront window. It's a search result. Someone types “plumber near me” or…
Website CTA Best Practices – also known as website calls to action – are a critically important part of facilitating lead generation on a website. Calls to action prompt website visitors to take another step in the process of learning…
AI is a tech advancement that’s significantly affecting Search Engine Optimization (SEO). Last month, we covered how AI is affecting SEO and actions to take. This month, we’re talking about Advanced SEO For AI. A Quick Memory Refresher: SEO Is…
Search Engine Optimization is changing faster than most businesses realize. A few years ago, using AI to search the internet was a niche behavior. Today, tens of millions of people turn to generative AI tools every single day to find…
Want to explore your options for marketing services?
Contact DeWinter Marketing & PR by calling 303.572.8180, or Email Us.