In this customer experience case study, we explore the brilliant strategies deployed by Chicago’s O’Hare Airport to create a stellar customer experience for travelers. This case study highlights how to turn a negative physical space into an enhanced customer experience.…
In this Marketing RAVE, I’m covering the importance of Marketing Focus. Marketing Focus occurs when a company or organization sets a marketing plan, and then consistently works that plan over the course of time. You could think of this approach…
In this Marketing RANT, I’m covering a Company Naming Case Study about how Uuni Pizza Ovens made every mistake in the book when naming their young company. Read on and learn about the company naming mistakes that were made, and…
In this Marketing RANT, I’m covering a Marketing Promotion Case Study that highlights how a movie theater chain offered a promotion that resulted in their staff turning customers AWAY. Read on and learn about the marketing promotion mistakes that were…
In this Marketing Rave, I’m focusing on why EVERY business & non-profit on the planet should be doing email marketing each month, plus specific email marketing tips related to best practices for this highly effective marketing tactic. I sometimes find…
In this Marketing Rant, I’m focusing on Logo Design Best Practices, because of a recent experience. A company decided to pitch us, and sent a postcard with nothing more than a black background, their logo & a tagline. The logo…
In this Marketing Rant, I’m focusing on marketing messaging best practices because of an unsolicited business pitch we received that had marketing messaging mistakes in it. Let’s start by defining marketing messaging. Marketing messaging is the cornerstone of everything you…
This month's DeWinter Marketing Rant deals with Direct Marketing Mistakes that could easily have been avoided, with some common sense and thought. In the past 2 months, I've received two unsolicited mailings that violated every 101-level best practice related to…
In this crisis PR RAVE, I'm going to talk about the brilliant responses from Disney/ABC and Sanofi Corp, makers of the Ambien insomnia drug, regarding the Roseanne Barr Racist Tweet Scandal. In the world of crisis PR case studies, the…
This crisis PR case study could well be named "A Tale of Two Companies," and this month's focus on crisis PR includes both a "Rave" and a "Rant" by covering two big companies that faced a PR crisis in recent…
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