While many business owners are “just waiting for 2020 to be over,” others are taking advantage of pandemic business opportunities to make sure the year is a productive one. I was struck by this after seeing an ad from Comcast…
While small businesses work to adjust to the new norms dictated by C-19 to survive, one strategy that’s important is to keep marketing but also learn how to save money on marketing in the pandemic. The Number 1 Strategy for…
When the world goes through huge changes fast, those who adapt quickly are the ones who come through: that’s why marketing in the pandemic is critical for small businesses. With that in mind, here are some tips for marketing in…
With the pandemic of 2020 continuing and the second round of PPP stimulus money virtually gone, business owners who want their businesses to survive will need to deploy every bit of resourceful thinking, good strategy & cost-effective marketing to keep…
As harsh new economic realities hit business owners dealing with the coronavirus pandemic, it’s important to deploy clear thinking, resourceful problem solving, and C-19 business survival tips to help ensure your business makes it through this global crisis. If you…
With the planet facing a pandemic from the coronavirus, it’s not enough to take personal health precautions…it’s important to take actions to help your business survive the coronavirus pandemic of 2020 as well. So, let’s look at some of the…
In February, we have a tradition of reviewing Super Bowl ads, so here’s our take on the best 2020 Super Bowl ads, what strategies these ads deployed, and why these 2020 Super Bowl Ads were a cut above the rest.…
In this customer experience case study, we explore the brilliant strategies deployed by Chicago’s O’Hare Airport to create a stellar customer experience for travelers. This case study highlights how to turn a negative physical space into an enhanced customer experience.…
In this Marketing RAVE, I’m covering the importance of Marketing Focus. Marketing Focus occurs when a company or organization sets a marketing plan, and then consistently works that plan over the course of time. You could think of this approach…
In this Marketing RANT, I’m covering a Company Naming Case Study about how Uuni Pizza Ovens made every mistake in the book when naming their young company. Read on and learn about the company naming mistakes that were made, and…
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