Information to make a wise decision when hiring a marketing agency
When businesses, organizations, or non-profits are thinking about hiring a marketing agency, it’s potentially one of the most important decisions you’ll make. The right marketing agency will enhance your operations, work in your best interests, and help you grow. If you hire the wrong agency, you can end up with a “partner” working in their own best interests or a group that just doesn’t have the right culture to serve your industry or business.
With that in mind, DeWinter Marketing & PR has developed a handy guide on tips for hiring a marketing agency. Located in the Marketing Knowledge Center on our website, this expert article has very specific information on hiring a marketing agency, hiring a PR agency, and some of the specific claims that will be made to get your business.
In this agency hiring guide, we’ve outlined some of the claims that you will hear, and our take on how to interpret what those claims really mean. In addition, we’ve included a list of questions to ask agencies to clarify what they are saying to you.
General Tips on Hiring A Marketing Agency
Tip 1: Access our expert article: https://www.dewintermarketingpr.com/knowledge-center/how-to-hire-a-marketing-agency/
Tip 2: Think about the CULTURE of your company, and what culture you want from your agency. Write down a series of wishlist items about what you want for your agency experience.
Tip 3: Think about the BUSINESS POLICIES you want from your agency. For example, ask them about their policy on marking up expenses, what they mark up, and how much they mark it up. If you want to understand more about this, check out DeWinter Marketing’s innovative, money-saving, No Mark-up Policy.
Tip 4: Think about the COMMITMENT of money and time required by a marketing agency. Some will require a fixed monthly fee or retainer. Some will require a certain amount of hours per month. Some will require a 6-month contract. And much of this is fair. It takes time to set a marketing foundation. It takes time to get the marketing “machine” going. This is simply a guide to helping you understand the types of time and financial commitments you’ll be required to make.
Tip 5: Think about the SCHEDULE of how they want to spend your money. If an agency wants to spend all your money up front, and has no budget set aside for ongoing marketing to drive business throughout the year, they are trying to take all your marketing dollars off the table to serve themselves. A marketing agency that’s working in your best interests will advise you to NOT blow your wad (spend all your money) fast. They will advise you to spend the money needed to build a marketing foundation, and save some for ONGOING marketing.
Hopefully, these tips help you understand more about hiring a marketing agency. And we urge you to read our article with advice on hiring a marketing agency in our FREE Marketing Knowledge Center.